How Do You Convert Prospects Into Customers?

Hi again, Lovies,

If you’re starting a new company or looking for new business, your number one concern is customers.  You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, “How do I convert prospects into customers?”

There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…”  They’re just waiting to be convinced to do something about it.  I have said the same thing myself. I’m thinking about buying, but there is something holding me back. It’s not about the money all the time either. However, there is something you can do to get them moving!

1. Improve Your Offer

No one can pass up the deal that’s “too good to resist.”  Think about it… how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of “incomplete sales” that have the potential to be converted into real sales and profit.  Perhaps, just sweeten the deal.  Make the offer so good they can’t resist.

Now, I’m in no way suggesting that you drop your prices to sweeten the deal.  Remember, you do have to eat. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cut prices.

Don’t let them linger too long.  Get them into the door immediately with a deadline.  They may have to put a competitor’s purchase on hold to get your deal, but hey, what’s wrong with that?

2. Follow Up

How would you like to increase your sales by more than 50 percent?  Sounds good, right?  There’s really a very simple way that you can implement into your business and that’s with follow ups.

Chances are prospective customers are not going to buy your product the first time they see or hear about it.  Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place? Believe me, I didn’t. I hand delivered my business cards to businesses, but didn’t think about a follow up plan. Since doing my research, I knew I had to return with new offers.

Simply contact the “almost customer” every month with a new offer, or give them more information about the product they are showing interest in.  It doesn’t have to be an intricate process.  Keeping the contact there goes a long way toward building trust… the key to finding life-long customers.

Internet Marketers experience a high number of customers who browse their site, then click away.  You can’t follow up without some form of contact information.  A great way to gather the information you need is to offer a free ebook or informative report that consumers will find of interest.  I’m in the process of writing my ebook now and will have it available soon. Once you’ve gotten their information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize your products as much as possible.  If you can get the first name of your customer, you’re a step closer to making that sale. Personalized messages have greater appeal than “addressed to occupant” messages.

Tell me what you’ve done to convert people into paying customers. Also, what did you do to follow up that made them believe in your product or service?

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