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Bread and Butter: The Importance of Online Marketing

The term marketing refers to the act of promoting one’s business whether it maybe goods or services via advertising. The term was first introduced in the 1990’s where companies would advertise their services via mass emailing. Then came the years 1995-2000 where other online marketing platforms were introduced like search marketing, search engine optimization, search evolves and blogs. This was followed by the launch of social media in 2003. Since then major social networks such as Facebook, Twitter and LinkedIn just to name a few have provided a large platform for business owners to advertise to customers and potential customers.

Adapting online marketing in a world where 3.2 billion people have access to the Internet is a no brainer. It allows one to reach the masses without investing too much time and money into getting their business out there.  The benefits of online marketing are endless especially through social media. Firstly, online marketing allows a company to have a specific platform through brand recognition, which attracts new customers, and keep the current ones interested.  It also acts as a useful medium to enhance and build customer relationships.

Social media platforms like Twitter and Facebook allow for clients and business owners to communicate in a public space e.g. commenting on statutes or privately through direct messaging, where business owners can acquire personal contact information from their customers. Social media marketing also gives an insight to whether or not customers are satisfied with goods and services being offered based on the comments they make about the products. Having this knowledge will allow one develop new tactics to improve their business and improve customer satisfaction. Social media marketing also increases traffic to one’s main site as it acts channel-linking customers from e.g. Facebook to the business’s main site.


Twitter is a form of live micro-blogging and any sort of news headlines or latest trend can be shared with millions of users around the world right away. Using twitter to market one’s business will surely give them the edge. Firstly this platform is free of cost so there is no excuse not to use it. It’s also a great way to keep up to date with the latest trends in your industry so that one can apply them to their business and making them a better competitor. Additionally, Twitter allows one to market existing products and services and introduce new ones to their customers, thereby boosting sales.

Should You Change Your Skin Routine?

I started thinking about my skin care routine years ago since I knew what I was doing was old fashioned. Using the same cleanser on my face as I did on my body was harming and drying my skin. Therefore, I started seeing an esthetician and she put me on the right track.

Little did I know that I’d too become an esthetician and the rest is history. We all can do something about the aging process and our skin. Making specific changes can help us minimize and wrinkles, dry skin, and age spots. Your skin can indeed be beautiful and glowing again.

Going to bed without cleansing and moisturizing your skin is no longer acceptable. As you age, it is so important to remove makeup and debris from your skin. This will allow your skin to breathe and unclog your pores.

Aging brings with it thinner skin since it loses fat cells. Your veins are easily seen and it’s easier to bruise as well. Protecting your skin against bumps take longer to get well. Clear and healthy skin should be your goal.

Drinking water is one of the best things you can do for your body and skin. Waxing, facials, and exercise are better experiences with hydrated skin.

Water helps your skin in looking younger, and tanning does the opposite. The sun is drying, causes wrinkles, and dehydrates. Have you ever seen someone who tans often? Do they look older to you? If you don’t see it now, you will see it in years to come.

If you smoke, stop. Too much perfume, soap, and hot showers all add to the aging process. Exercise and yoga will help in relieving stress and to better care for your skin.

Although water cleanses, you’ll need a moisturizer to smooth and keep your skin soft. Daily use is essential in addition to bathing in warm water; especially if you live in a warm weather state or use air conditioning.

Too much sun causes age spots and skin tags (small, flesh-colored growths). Apply proper SPF 15 or above and protective clothing to have as much coverage as possible.

Also, many skin care products simply do not perform well, if at all. It is best to consult your esthetician if you’re concerned about wrinkles and age spots. She can correctly guide you to the proper skin care products.

Avoid products which contain too much perfume or which may contain too many types of fillers. If a product causes your skin to itch, tingle, or turn red, stop using it immediately and see your esthetician.

If you take care of your skin in your youth, you’ll have fewer troubles. Alter your skin routine to avoid issues as you age. Cleaning and moisturizing will be your skin’s best friend. Treat it kindly.

Effective Marketing Strategies

Being a small business owner has it many trials. While gaining new customers, you also have to decide the right products, services to offer, and at what times, along with many other decisions. You hope to make the right decisions while not spending so much money in the process.

However, there comes a time when marketing has to be revisited to make sure you’re getting the most out of your time and money.

Many small businesses market their business by using the wrong tactics. Time and money spent should be analyzed fully before considering what is in the budget and what will yield the best results.

Print ads, writing articles, and networking do well with marketing for new clients, however, what other marketing efforts can produce results?

Following are efforts that hurt marketing efforts:

1. Lack of written plans. Writing one will allow you to go back and see what has been accomplished and what will be done in the future.  Goals have a better chance of being accomplished when written.

2. Lack of a marketing plan. A plan will keep you focused and on budget. Focusing on a marketing plan will keep you looking at the bottom line.

3. Short term goals. Making decisions to stop marketing campaign when immediate results are not met and marketing inconsistently will hurt your efforts. It takes up to seven, and maybe more, touches to gain a client. Stopping too soon may but a bit presumptuous that could lead to lost clients.

However, consider ways to efforts to make the most of your marketing. Below are a few ways to get your marketing on track.




Seven Smart Marketing Tips

1. Write objectives. Writing goals is an effective way to visualize where you are and where you are headed.

2. Create a marketing plan. A marketing plan is essential to see where your time and money is going. In addition, it can be used a road map.

3. Remain focused on your goals. Set goals you wish to accomplish and stand by them. Adjust them when needed.

4. Keep up with marketing activities to determine what is and is not working.

5. Select many marketing efforts. Use a mixture to reach a larger reach

6. Know your environment. Base your prices, strategy, and strengths based upon variables that you have researched and analyzed. Knowing your researched points will help you create an effective plan.

7. Institute a budget that is well balanced and stick to your financial output so you will not overextend yourself. Spend enough to grow but not enough to go broke.

Create a plan to effectively market your business. It should state who you are and why they should buy from you.

These guidelines will help you create a successful business. A great starting point is the execution of a strong marketing plan.

Treating Ethnic Skin Conditions

I perform many waxing procedures throughout the day. From the many responses from the waxing, I get asked often about laser treatments. A laser treatment is a resurfacing of the skin that uses beams of lights to diminish fine lines and wrinkles, scars, sun damage, warts, and more. Even though doctors perform laser treatments, it is important for estheticians to know how and why they are used.

YAG, yttrium aluminum garnet, laser is the appropriate type for ethnic skin. This laser penetrates the skin to absorb energy leaving the top of the skin intact. Ethnic skin will burn if the proper laser is not used, therefore it is imperative to know which laser will be used on your skin.

Furthermore, as an informed consumer, if a product says it’s a facial cleanser or moisturizer, doesn’t mean it’s the right product for you. Many people think that the same skin care regimen works as well on African Americans and Hispanics as it does on non-ethnic skin types.

Certain issues with ethnic skin show signs of dark spots, acne, keloid, discoloration, and facial bumps due to shaving. One way to determine how to treat your skin is to determine your skin type and condition. There are five different skin types (normal, oily, combination, dry, and sensitive) to consider. Within those skin types, the face can be a combination of either of these. In addition, the esthetician will know how to treat your skin type as well as know what is the condition and previous medications. That should be known before a treatment is performed.

Products made for specific skin types and conditions are recommended since darker skin types deal issues such as melasma, or dark patches and dark spots. Be careful to use correct products since, irritation, skin discoloration and bump formation is likely to form. Also, use sunscreen with an SPF of at least 15 when outside and touch it up throughout the day

See your esthetician regularly for monthly facials and a skin care regimen. She will consult with you on the best ways to treat your skin.



What Is Microdermabrasion?

Microdermabrasion is a distinctly modern procedure that proves to be an effective procedure in beauty. This unique skin treatment was developed Italian Drs. Mattioli and Brutto in the mid 1980s and has since caught on all over the world. Microdermabrasion is a skin resurfacing technique that has results similar to a chemical peel or a laser treatment.

The advantage of the microdermabrasion is that it is faster, less invasive, less dangerous, and less uncomfortable than other treatments with similar results. Unlike a chemical or laser peel, a microdermabrasion does not require any down time. It is possible to have a microdermabrasion in the afternoon and still hit the town that very night with fresh, smooth skin. Microdermabrasion is no more invasive or time consuming than a massage or manicure. This fast turnaround has made microdermabrasion a popular treatment.

Microdermabrasion is a technique that removes the fine outer layer of skin by revealing a fresh, young looking complexion, and causing the face to quickly regenerate new layers of smooth, flawless skin that can keep you looking great for weeks. Microdermabrasion can remove superficial scars and slight pits or dents in the facial surface, such as the minor scars sometimes caused by acne. It can also reduce the appearance of wrinkles and other fine lines, which is a boon to anyone looking for a way to make their face appear younger. A few half hour sessions of microdermabrasion can wipe away damage that has accumulated over a period of many years.

The equipment used in microdermabrasion can be intimidating the first time you undergo the procedure. A crystal microdermabrasion device sprays extremely fine crystals over the surface of the skin, and then applies gentle circular pressure that works the granules against the face to loosen the outer layer of skin. After this is complete, light suction lifts the loosened layer of skin away. The entire procedure usually takes between half an hour and an hour, and is often performed by an esthetician.

I was first introduced to a crystal microdermabrasion machine. It left my skin smooth and clear. The clients served received this treatment as a regular part of their facial treatment since I worked with a medical esthetician.  This type machine is slowly being phased out for a newer version.

The other type of microdermabrasion is the diamond tip. Estheticians no longer have to worry about the crystals spilling or getting into the eyes of clients. Both perform the same function. It is the choice of the technician which one they use. Whichever facial procedure you choose to have performed, be sure to see a professional esthetician.

Self Awareness

I thought about this topic since I have had to change my career. I was all set to go into the education field, but when the economy turned, I had to turn as well. My pace slowed down a bit and my career path went in another direction. This shift has been one of the best moves I have made.

For some, they think they have a fast paced life. They look forward to the weekend to unwind from the busy schedule of work, children, friendships, and other personal duties. However, few people outside of celebrities, politicians, and businessmen and women. Now don’t get me wrong, I believe you are a busy person, but fast paced life, not so much.

The daily ritual of getting up before the sun comes up, fighting traffic that’s never ending, working a mundane job, then doing the reverse when it’s time to go home is a routine. Television watching completes the evening when you fall asleep after eating dinner. This routine happens week after week and year after year.

Another word for this is simplification with a heavy dose of being mundane. The repetition may feel fast paced but it is a form of life over which the person has little control for much, or even all, the day. Due to the lack of control of the individual, there is a tendency to lose that spark over time and accept the circumstances as they are presented. That once confidence and self assuredness may easily turn to living life on autopilot. Laziness can and will set in to produce a mundane life.

Setting personal goals and objectives may be the last thing on the minds of those who have the previously described an existence. Deciding to do something different is a big step. If one can imagine doing something slightly different, it is a step toward achieving goals. No matter where a person is in life, goal setting can improve one’s likelihood of achievement for their lives, and that of their families.

Self awareness is an issue that needs to be addressed on many levels. I have had to make changes in my career. I was on track for a different career. However, since the economy changed, I had to switch gears. My self awareness got a jolt and I had to respond to its call. Before I was at the point of diminishing return, being on auto pilot existence was not an option. Important first step towards setting personal objectives and achieving them can therefore be increasing self awareness.

How to Increase Self Awareness

Taking steps to show self awareness starts with small steps. I made small choices by listening to self help CDs while driving to work, and reading books during my “down time” instead of watching so much television. Your aim should be to make self awareness a habit, a habit that will at least replace part of the non-thinking, autopilot part of your life. Our life is more than just a mindless cycle of duties.

How, though, can you increase self awareness? Here are just a few tips that can increase self awareness.

1. Silence Surroundings
Embrace a silence that is peaceful, calm, and beautiful. Silence is a significant step toward the road to self awareness.

2. Meditate
Meditation brings you into contact with your subconscious to allow you to focus on yourself and what you feel you may accomplish. This exercise is easy and may be done at short periods of time.

3. Travel Smart
Instead of talking, listening to music, or sleeping, you may use your daily commute meditate by deep breathing and clearing your mind. It will allow you to increase self awareness, and you may also feel more refreshed instead of sluggish or stressed.

4. Change is Good
You will never know how much you can accomplish unless you try something new. The mundane can take over your life and you may end up afraid to change your focus. Changing one aspect of your life can lead to other changes. It may also increase your awareness of yourself to explore your inner self for a better realization of what is to come.

5. Become More Inquisitive
My dad was one to tell me how inquisitive I was. I didn’t know what that meant at seven years old. Being on autopilot keeps you focused on the mundane without giving much thought to anything else. Shake things up by questioning what is going on around you. Become more inquisitive to allow more self aware, rather than just accept every part of your life as a given and unchangeable.

Self awareness is not such a bad goal to consider especially once you consider the outcome.

How Do You Convert Prospects Into Customers?

Hi again, Lovies,

If you’re starting a new company or looking for new business, your number one concern is customers.  You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, “How do I convert prospects into customers?”

There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…”  They’re just waiting to be convinced to do something about it.  I have said the same thing myself. I’m thinking about buying, but there is something holding me back. It’s not about the money all the time either. However, there is something you can do to get them moving!

1. Improve Your Offer

No one can pass up the deal that’s “too good to resist.”  Think about it… how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of “incomplete sales” that have the potential to be converted into real sales and profit.  Perhaps, just sweeten the deal.  Make the offer so good they can’t resist.

Now, I’m in no way suggesting that you drop your prices to sweeten the deal.  Remember, you do have to eat. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cut prices.

Don’t let them linger too long.  Get them into the door immediately with a deadline.  They may have to put a competitor’s purchase on hold to get your deal, but hey, what’s wrong with that?

2. Follow Up

How would you like to increase your sales by more than 50 percent?  Sounds good, right?  There’s really a very simple way that you can implement into your business and that’s with follow ups.

Chances are prospective customers are not going to buy your product the first time they see or hear about it.  Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place? Believe me, I didn’t. I hand delivered my business cards to businesses, but didn’t think about a follow up plan. Since doing my research, I knew I had to return with new offers.

Simply contact the “almost customer” every month with a new offer, or give them more information about the product they are showing interest in.  It doesn’t have to be an intricate process.  Keeping the contact there goes a long way toward building trust… the key to finding life-long customers.

Internet Marketers experience a high number of customers who browse their site, then click away.  You can’t follow up without some form of contact information.  A great way to gather the information you need is to offer a free ebook or informative report that consumers will find of interest.  I’m in the process of writing my ebook now and will have it available soon. Once you’ve gotten their information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize your products as much as possible.  If you can get the first name of your customer, you’re a step closer to making that sale. Personalized messages have greater appeal than “addressed to occupant” messages.

Tell me what you’ve done to convert people into paying customers. Also, what did you do to follow up that made them believe in your product or service?

Hello Lovies!

Hello Lovies,


My name is Neisha Weston. Welcome to my blog and my first blog entry. I am a licensed esthetician in Southern California and love what I do. I have a background in Human Resources, Marketing, and Insurance. I have been a public speaker and also put on a conference. It was a lot of work, but well worth the experience. I learned quite a bit.

I now treat skin through facials and treatments by cleansing, exfoliation, microdermabrasion and chemical peels. There are more ways to treat skin which we will have plenty of time to chat about.

I love how I assist women in taking their skin from beautiful to awesome. Thus, this blog will focus on skincare, beauty, marketing tips, hair secrets, massages and more. We’ll be delving into acne and anti-aging treatments and everything in between. If you’re a business owner, our marketing ideas will help you expand your business. We will also have hairstylists write about the latest hair trends. Your input will be requested on massages since we all love massages.

You’ll be able to chime in with your questions and comments. I’ve realized that we learn from each other. No matter how much I give, I tend to receive that much more in return. SO, we want to hear from you, even if you do not agree.

I want to share what I know, learn from you, so we may grow together and embrace this beautiful thing called life. Let’s remain positive and uplift one another. Enjoy your day.

Feel free to contact me at